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Essay Details:
Essay text:
The foundations for a successful agency-client relationship rely on understanding:
1. What are the key drivers of successful client retention?
2. Are these in line with the key success factors for new client attraction?
In response to answering these questions, our report aims to investigate segmentation and buyer behavior within the advertising industry.
The selection and retention criteria of advertising agencies can be described by three distinct elements:
1. Relationship Management: the chemistry between the client and agency and quality of account management.
2. Service Delivery: Technical and creative experience and the quality of the output...
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Common topics in this essay:
- Buyer Behaviour Analysis for Red Bull
- Buyer Behaviour In Advertising Industry
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