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The group, with respect to age, was firmly rooted in the core demographic of product users. Questioning was guided along the lines of the three research groupings and utilized an open ended style to illicit valuable insight about the product. Data was also gathered with respect to quantifiable values on taste, image and other factors relative to the product and its competition.
Findings were analyzed in the context of three models: Fishbein, Means-end chain and the consumer decision process. Findings illustrated the image of Red Bull as a premium market leader within a product classification that is low involvement and highly contingent on the image and perceived efficacy of the product...
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Common topics in this essay:
- Analysis Of Internal Influences And Consumer Behaviour
- Buyer Behaviour Analysis for Red Bull
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