Buyer Behaviour

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Title: Buyer Behaviour

Essay Details:

Subject: Business

Author:

Date: February 2, 2015

Level: University

Grade: A

Length: 1 / 250

Essay text:

Only by gaining a deep and comprehensive understanding of buyer behaviour can marketing's goals be realised. Such an understanding of buyer behaviour works to the mutual advantage of the consumer and marketer, allowing the marketer to become better equipped to satisfy the consumer's needs efficiently and establish a loyal group of customers with positive attitudes towards the company's products. Consumer behaviour can be formally defined as: the acts of individuals directly involved in obtaining and using economic goods and services, including the decision processes that precede and determine these acts...

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