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Essay Details:
Essay text:
A simple starting point of understanding buyer’s behaviour is to take a basic model of consumer response.
The inputs to the decision process are the range of psychological, sociological, economic and situational factors. The outcome is the decision: whether or not to purchase; whether to purchase now or to defer; where to buy from etc. In between the input and output is the decision making process which determines how the buyer translates complex information into decisions and the process differs for each consumer.
The basic model of buyer behaviour, however does not explain how a decision is made...
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