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Essay text:
target customers are who are currently using non-aircraft modes like, Bus, Trains, car to travel to distances.
WEAKNESS
1. Rising Fuel Cost.
2. flight times are more or less limited to 2.5 hours. so you cant operate flights of longer duration without any Frill, so No-Frill becomes impossible to implement for passengers.
3. increased competition from proper carriers and other no frill carriers.
OPPORTUNITY
1. tapping the segment which is not using airline to travel at all. i.e. people who are using Bus or car or train to travel from KL to LangKawi
2. Regional International flights of 2.5 hrs duration...
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