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The rivalry among the competing digital music player manufacturers is the strongest competitive force that they are faced with. Industry leaders have the ability to be successful impart by satisfy their current customer base and by attracting new ones that are content with rival brands. Consumers are willing to pay premium prices for digital music players based on the perceived benefit of their purchase, opposed to purchasing from the lowest cost provider. There are only six legitimate companies that manufacture MP3 players that remain part of the competition at the end of 2006. There are well over 100 companies that produce MP3 players but their share of the market only estimates to be less than 6 percent...
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