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Essay Details:
Essay text:
A new concept vehicle is in the planning stage and is to be introduced in period 3 to the industry.
2.0 Mission and Vision
The firm’s mission is to become the market leader in the automotive industry for the Family vehicles and delivering industry standard vehicles with good interior qualities and performance engines to its consumers.
3.0 Objectives
The strategic objectives of the firm are as follows:
• To achieve 50% market shares for the family vehicles;
• To create consumer awareness for its vehicles’ qualities and good performance through advertising and promotion;
• To ensure good resource planning management; and
• To improve its technology through research and development...
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