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Business research may be viewed as the managerial senses through which managers can view the outside world and then use the information gained from their corporate eyes, ears etc to moderate those processes over which they do have control, and thus marry their internal actions with environmental changes.
Constructs of the Problem/Opportunity
Company USA has not met the growth measures established by the shareholders for the last two years. As a result, the marketing plan and activity set was revised as was the supply chain initiatives. The plan to increase growth within the business has now become the marketing strategy and tactics...
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