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The purpose of this paper is to define the business research and its purpose, explain the business problem under investigation, and identify the parties involved in conducting the research along with the methods used to conduct the research project.
Business Research and Purpose
Business research can be defined as an organized analysis that provides information to guide business decisions (Cooper & Schindler, 2006). In simpler terms, business research is the implementation of planned, controlled, merited and experienced based controls. Business research, based upon this interpretation, plays various roles in a company's decision-making process...
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