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A major reason fro using the survey as a primary data collecting approach is its versatility. Abstract information of all types can be gathered by questioning others. Investigative questions can leave the option of choosing either approach, however surveying is more efficient and economical than observation.
A survey that uses the telephone, mail, or the internet as the medium of communication can expand geographic coverage at a fraction of the cost and time required by observation. The most appropriate applications for surveying are those where participants are uniquely qualified to provide the desired information...
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