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In October 2005 it was reported that generic sales growth outpaced the total Rx market by 1.4% (Drug Store News, Oct. 2005).
Pharmaceutical companies like the one I work for, need to find a solution to help get Pharmacists to fill the prescriptions exactly the way the doctor has prescribed and to make the patients aware of the differences in and effects of brand versus generic medicine before they enter the pharmacy.
Most patients want to save money when it comes to prescriptions, so it is no surprise that when pharmacists offer them the “same” alternative to their prescription for $70-$75 less, they accept...
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