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Essay text:
There is a huge new market for young executives who are willing to pay for quality service which would help them to get away from their daily grind. There is also a whole new market - youth looking out for adventure activities. Sunrise Resorts wants us to develop a strategy to market their service effectively over the different segments, through the internet.
SITUATION ANALYSIS
Current Situation
India’s travel and tourism market was valued at US$42 billion in 2005, and is growing rapidly. India emerged as the fifth most preferred destination by the world’s travellers in a survey conducted across 134 countries...
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