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Data was collected through the distribution of self-administered questionnaires to friends, families and colleagues. Based on the results of the questionnaire, supermarkets appeared to have gained strength in deteriorating the power of strong brands in the contemporary fast food market. Moreover, the results have shown that the consumers are looking for more than just clean environment, speedy service, and tasty food which the fast food retailers may offer, but also other attributes such as healthier food, wider choice, and good customer service which they perceive to be missing from fast food outlets...
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Common topics in this essay:
- Fast Food
- fast food business
- Kentucky Fried Chicken and the Global Fast-Food Industry
- Kentucky Fried Chicken and the Global Fast-Food Industry
- Kentucky Fried Chicken and the Global Fast-Food Industry
- kentucky friend chicken and the global fast food industry
- kfc and global fast food industry
- Fast Food
- Fast food
- Fast Food Gone Bad
- Fast Food
- Fast Food
- Fast Food
- Attitudes Toward Food Research Project
- Fast Food vs. Home-made Food
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