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Every value chain activity in a company executes functional tactics that support the business's strategy and help accomplish strategic objectives.
1.1 Differences Between Business Strategies and Functional Tactics
O Functional tactics are different from business or corporate strategies in three fundamental ways:
i. Time horizon.
ii. Specificity.
iii. Participants who develop them.
Time Horizon
O Functional tactics identify activities to be undertaken "now" or in the immediate future. Business strategies focus on the firm's posture three to five years out.
O The shorter time horizon of functional tactics is critical to the successful implementation of a business strategy for two reasons...
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