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Essay text:
Their specified fields of operations are:
Oral care
Fabric Care
Household Surface Care
Personal Care
In Pakistan Colgate Palmolive is one of the largest consumer product companies. Its well-known brands are Colgate, Palmolive, Brite, Express, Bonus, Max Bar, Azadi Bar, and Sparkle.
The rapid expansion in various markets of Pakistan is facilitated by Colgate's proven quality products, duly supported by their marketing thrust; down-scale distribution drive covering towns and villages, creative media advertising and 360 degree marketing.
The success and growth of CPPL in Pakistan is attributed to their market leadership, acquired through the speed in introducing powerful brands in various markets according to price and income strata...
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