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Our main customer groups will include people with limited mobility in need of extra care - people with disabilities and elderly people.
PSTS is established in 2007 as an answer to the growing demand for transportation of people with decreased mobility in the UK. The rapid growth of the aging population will lead to a third of UK residents being aged 60+ by 2019 (Mintel, 2006).
Additionally, current public transportation shows limited quality of service for people with disabilities. Around 80% of this passenger group uses taxi/PHV transportation for their everyday activities (DPTAC, 2001).
The unique features PSTS will offer to customers will depict the company’s strategy of focus differentiation...
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