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However, Musa believed that there could be changes at Alliance Unichem, so that all stakeholders could win. His initiative ideas concentrated on changing the business from product focus to service focus. We concerned that why this successful business organisation should take risk and invest in this new venture.
This article has five main sections to discuss this issue. In section one, we will have a brief outline of pharmacy market and pressures on pharmacies. Musa’s initiative ideas included building up a web-based services company. Therefore, we considered whether the opportunities facing to Musa was high or low innovation opportunities in section two...
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