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Essay text:
The Value Package
i. Feature: tangible and intangible qualities that a company builds into a product
ii. Value package: product marketed as a bundle of value-adding attributes, including reasonable cost
iii. Increasingly buyers expect to receive products with greater value?with more benefits at reasonable costs.
c. Classifying Goods and Services
i. Classifying products according to expected buyers into 2 groups:
1. Consumer Products
2. Industrial Products
ii. Classifying Consumer Products
1. Convenience goods and services: are consumed rapidly and regularly. They are inexpensive and are purchased often...
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