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(Mintel, 2007)
People are increasingly prepared to pay more for quality products; they prefer niche to mass-market brands, and they like the convenience of being able to order from home. Increased broadband internet access has smoothed this process - 64 per cent of UK homes are predicted to have broadband by the end of next year. (Telegraph.co.uk 2007b)
In the past there have been concerns about security, the technology, speed, delivery and returns, and by and large these have all been dealt with," he says. (Telegraph.co.uk 2007b)
The general growth of internet use has been supplemented by the medium's warm embrace by the over-55s in the past two years...
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