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Essay Details:
Essay text:
At the top level an organisation will often create a 'mission' setting out the purpose of the organisation. This will be followed by a set of objectives relating to such aspects as:
· Objectives about market share.
· Objectives about customer satisfaction.
· Objectives about employee satisfaction.
· Objectives about returns to shareholders.
· Objectives about cutting pollution.
· Objectives about reducing waste etc.
Objectives need to be SMART
S- Specific ? Objectives should specify what they want to achieve.
M- Measurable ? You should be able to measure whether you are meeting the objectives or not...
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