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Flying has become so stressful, they're willing to pay a little more for a better experience.
My first reaction to Deshpande's analysis was, "What about coach?" I wondered if the focus on first- and business class was anti-democratic. If Singapore Airlines was bringing back the glory days of aviation, was it also bringing back the exclusive nature of '50s air travel, when only large businesses and the upper classes could afford the experience. In turn, wouldn't this affect global business and commerce if it became difficult for entrepreneurs, small business owners and others to afford to fly?
But Deshpande says that Singapore brings its customer service focus to all cabins, even if it's making its money off of the front of the plane...
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