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In 1987 it was purchased by Howard Schultz and he made the company what it is today. The company started selling coffee by the cup and opened new stores in various locations. There were 140 stores in the Northwest and Chicago by 1992. Starbucks was the dominant specialty-coffee chain in North America by 2002. There were over 5,000 stores which served over 20 million customers world wide.
The Starbucks Coffee Company opened its first store in Seattle's Pike Place Market in 1971. A little over a decade later, Howard Schultz became the coffee roaster's director of retail and marketing. After a trip to Milan in 1983, Schultz realizes the possibilities of a 'coffee culture' in the United States...
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