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There are two basic ways a firm can accomplish this core goal:
1. Exist in an industry where the economic conditions are favorable, where the rate of return is above the competitive level.
2. Defeat the competition and earn a return greater than the industry average.
These two points define corporate strategy vs. business strategy. Corporate strategy decisions include mergers and acquisitions, new ventures, allocation of corporate resources, etc. Business strategy is concerned with how the firm competes within a particular industry. In other words, it is what defines the competitive advantage a firm must attain in order to win or to survive in an industry...
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