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The website marketing campaign puts in plain sight the paradigm under which RJF operates differently – no proprietary products; no quotas; total independence, and individual advice.
The website marketing campaign adds to its strong positioning by fostering the concept of long-term, trusting relationships between a client and an advisor. By acknowledging the clients’ preconceived notions of how other investment management company’s work and refuting those concepts head on. RJF further identifies itself as a knowledgeable entity where a client can feel comfortable and confident.
The overall branding position(-ing) – different by design – comes full circle in the website marketing campaign as the brand further identifies itself as being caring and empathetic to the client’s inner-most fears and desires – foremost risk and legacy...
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