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Essay Details:
Essay text:
Few companies, herein Apple, are skilful enough to do both.
Hamel states that a business concept comprises four major components: customer interface, core strategy, strategic resources, , and value network. Between the components are other three elements that link and relate them: configuration of competencies, customer benefits, and company boundaries.
Unpacking the Hamel's Business Model
1) CUSTOMER INTERFACE
? Fulfillment and Support
Apple reaches customers and "goes to market" in different ways:
? through advertisements, promotion activities and particular company design
? by creating successful branding
? by using assorted network possibilities
Apple collects information about costumers needs and fulfills them by different costumer programs:
? ProCare program - help and tips for customers ? everything needed to get the most out of Mac's...
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Common topics in this essay:
- Advice And Support
- Apple IPOD - VIPI analysis
- Apple'S Ipod
- apple iPod
- apple ipod
- apple ipod
- business concept innovation in Apple
- Compare And Contrast A Technical Approach To Innovation
- Imagine that you were called in by the government to advice on how it should use macroeconomic policy to manage the cyclical fluctuations in the economy. What advice would you give and how would you justify the advice?
- iPod - Place & Promotion Strategy
- Market Analysis of the Apple iPod
- Online Innovation
- Apple Ipod Marketing Plan
- Apple Ipod Case
- Apple Ipod
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