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If the protesters were wrong in their tactics, they weren’t wrong about Starbucks’ ambitions. They were just early.
The story of how Schultz & Co. transformed a pedestrian commodity into an upscale consumer accessory has a fairy-tale quality. Starbucks has grown from 17 coffee shops in Seattle 15 years ago, to $ 2.6 billion in 28 countries. Sales have climbed an average of 30 percent per year, hitting $ 181.2 million last year. AND the momentum continues. In the first three quarters of this fiscal year, sales climbed 24 percent, year to year, to $ 2.4 billion, while profits, excluding onetime charges and capital gains, rose 25 percent, to $ 159...
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