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Essay text:
However, The Body Shop has since been exposed to negative press surrounding the controversial business ethics on which this ?green' company is based. Therefore it was interesting to analyse the effects the external environment has on The Body Shop and how the company and the owner, Anita Roddick respond to and deal with these pressures.
The report analyses the external pressures on The Body Shop and how the company has chose to deal with these different issues. The report finds that political, economical, competitive, ecological and socio-cultural analysis can be used to analyse these external pressures...
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Common topics in this essay:
- Analysis on The Body Shop
- Body Shop International - SWOT Analysis
- Body Shop company values
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