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Essay text:
The analysis in this report addresses the Brisbane branch of Capital Transport.
The service flowchart demonstrates the step by step process a customer follows in acquiring service, namely making a reservation, arranging collection of the goods for delivery, being notified of completion of service and, finally, confirmation of receipt of goods. The chart explains the operational process of the courier service.
The Multi-segment Model focuses on the buyer’s perspective. It analyses the product, product delivery and auxiliary service as well as additional marketing to assess the relationship between company and customers...
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