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Competition from local, long-distance and international companies resulted in GC’s stock price to plummet by 50% in three years. Cable companies further increased GC’s problems because they provided complete services for the home and business. In order to compete, GC signed an alliance with a satellite provider and a partnership with a wireless provider. To improve profits, GC also identified cost reducing measures. GC wants to capitalize on these initiatives by competing in the international market to become a global provider of telecommunications.
Another set of events that resulted in management and union conflict are the various forms of communication in the scenario...
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