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There are many that believe that Wal-Mart is out to destroy its competitors, large or small. When Wal-Mart comes into an area, there can be a lot of resistance, especially from owners of "Mom and Pop" stores. I work at Arvest Bank, and I have had several people in different occasions say that they wouldn't open an account with us solely because they believe Arvest is affiliated with Wal-Mart (we're not) and they didn't want to support them.
Position Defense and Mobile Defense reminds me of investing- "you don't keep all your eggs in one basket" you instead diversify. Wal-Mart used Position Defense by moving from just Wal-Mart stores to Supercenters, Neighborhood markets, and Sam's Club...

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