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Essay text:
The marketing strategy section of a business plan outlines the game plan to achieve the desired marketing objectives. It is, essentially, the heart of the marketing plan. The marketing strategy section should include information about the 4Ps (Product, Price, Place, and Promotion). The 4Ps of marketing can then be utilized to form a marketing plan to pursue a defined strategy. A marketing strategy supports the objectives of a business, thus defining a general approach as a means to completing those objectives.
Section 1
(a) Objectives
? February 2008 ? Introduce the new first ever Voice Command TV (VCTV) to the evolving world of television technology...
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