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Essay text:
Micro Environment 2. Macro Environment
1. Micro Environment
? Micro environment is called as the task environment and operating environment.
? Micro environment forces have a direct bearing of the operation of the firm.
? These factors are present in companies environment and affect on the performance of the companies.
? Includes ? suppliers ,marketing intermediaries .competitors,customers and public.
Micro environment are more intimately linked to company than macro.
? Suppliers :
o Those who supply inputs,raw material and components
o Uncertainty in supply compels high inventory cost...
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