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Market Segmentation is the process of target marketing. Once target market(s) are identified, the organization develops a product offering (marketing mix) that is positioned to be attractive to that segment. CAPCO Marketing offers a host of ad products that reach a targeted audience.'(Yahoo) However, each year because of the various products offered each product is geared towards a different consumer. The range of dissimilar opinion creates countless issues including ethical, moral, and perhaps racial.
The rights of Americans' today are much different from those in the past. Violence, sex, drugs, and destruction are exploited through our movies and television shows...
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