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Fessenden, however, formulates his strategic forecasting plan by attempting to detect customer behavior and work with vendors in order to produce the approximate amount of product that will be demanded. Predicting trends in human behavior is a risky business. Human behavior is a product of the surrounding environment, ergo, many variables have differing effects.
One of the strategies that L.L. Bean conceptualized was the creation of seasonal catalogs. This direction complemented that fact that people shop by season, i.e. holidays. People are more prone to buy presents in the fall, which happens to be Christmas...
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