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It seems that eBay forgot the basic international marketing concepts like, entry decisions, entry modes, Four Ps’, standardization, and adaptation. I will cover these areas of discussion and identify eBay’s basic international market concept problems.
EBay had several reasons why it had major problems. The first Asian market failure was when eBay became a late entry into the Japanese market six months after Yahoo. This gives Yahoo a massive head start to establish itself in the Asian market early. EBay also tried to use standardization product marketing mix on the Japanese consumers, rather than using an adaptation to meet Japanese consumer’s needs...
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