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M-commerce seeks to remove even further the sense of a consumer having to go to the business for products or services, or needing to be skilled in multiple technologies or having to plan whenever they want to access a business using the Internet.
Mobile phone-based devices are now permitting visual and data transfer (Eg. emails, multimedia messaging, etc) across spectrums and networks usually preserved for voice traffic alone. Evidence suggests as devices and networks converge with existing technologies (eg. Internet, mobile phones and video conferencing or TV broadcast systems), consumers are reacting to the technology in a very positive manner...
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