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Television is typically both the main electronic medium with which children engage (Linn, 2004) and the primary source of advertising used by the food industry (Hastings et al., 2003). Previous reviews on food marketing to children have focused primarily on television, as there is a lack of published studies on other marketing avenues. In a systematic review prepared for the UK Food Standards Agency (Hastings et al., 2003), it was acknowledged that the majority of the available research was based on television as an advertising medium, with only 5 out of 50 reviewed studies focusing solely on other marketing techniques...
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