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as well as globally.
Microsoft Xbox 360
Strength:
• Integration of next generation DVD players i.e. HD technology
• Backward compatibility with previous Xbox games
• Online product – the first of its kind
• Lower price than most comparable competitor PS3
Weakness:
• Expensive hardware and games
• Production flows
• Direct competition with Nintendo because of equally large customer base
Opportunity
• Penetration of new markets in ME
• Penetration of untouched markets by means of bundling
• Partnership with Hollywood studios
Threat
• Lower cost competitor i...
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