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Essay text:
The Coca-Cola Company's marketing includes:
(i)Situational analysis
(ii)Target Market
(iii)Objectives/Goals
(iv)Marketing strategies and the marketing mix
(v)Monitoring & Controlling
(i) Situational Analysis
The Coca-Cola Company has been operating for over a century and is highly successful. It is currently in the renewal level of the post-maturity stage in the business life cycle. This is shown in Fig. (10).
Sales ($)
Fig. (10) The Coca-Cola Company's business life cycle
SWOT Analysis
Strengths (S)Weaknesses (W)
·Has been operating successfullyfor over a century.·Is known world-wide and operates in more than 200 countries...
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