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You really have to understand what the consumer demands, what he or she is looking for in your particular product. If it is not what they want you need to know what is going wrong with the product, and the only real way to do this is through direct consumer feedback. This is also and essential part of marketing. You also need to have a market offering, which is a combination of products, services, information, or experiences offered to a market to satisfy a need or want (p.7). This is such a good thing because it helps the market gain the experience and benefits from its products. You have to make sure that you can get all the proper information from the consumer so that you know what the customer values and their satisfactory...
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