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In the same time frame, net income of this organization has more than doubled, from $1.2 billion to $2.8 billion. Disney stock prices have also increased steadily throughout its existence. Current stock prices are hovering around $30 per share (“The Walt Disney Company,”1996). Walt Disney Corporation can contribute much of its success to a large number of resources, superior experience, and its low-cost strategy. The company has developed a well -known brand name that has lead to high brand loyalty. This has given the organization the ability to adapt when product line sales decrease. At the same time, financial stability has allowed Walt Disney Corporation to extend its product line and services into home video, film, merchandise, radio broadcasting, network television, and theme parks (“The Walt Disney Company,”1996)...
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