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Having a sound branding strategy would assist companies to position itself away from its competitors and surge ahead of the flock.
With a government that is highly supportive of advancing a pro-enterprise community in Singapore, BrandPact, a new multi ?agency government initiative has been launched to better meet the diverse brand development needs of local businesses as they grow and expand within the domestic market and into international markets. The programme is supported by the Ministry of Trade and Industry (MTI) but jointly administered by IE Singapore & SPRING and marketed by various MTI agencies including JTC, EDB and A*STAR...
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