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Essay text:
Branded hotels share of the UK market between 2002-2007 changed significantly for budget hotels which increased 6.9% and it was only 1.1% and 1.0% increase for upper scale and deluxe hotels respectively. There was 3.2% decrease for midscale accommodation between these years. (TRI & BDRC)
The growth in budget hotels share was again with Premier Inn which rose by 14% in seven years from 2000, followed by Ibis 13%, Travelodge 10% and Holiday Inn 9%. Increase in the number of budget hotels has been substantial since 2001, but the growth rate has slowed slightly in recent years. (BDRC)
Porter’s 5 Forces
• Power of Suppliers
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