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Nike has created many strong and powerful sub brands like the Jordan brand. The company has always been associated with top sportsmen like Tiger Wood and Pete Sampras. Nike has positioned its products in the sporting and athletics segments and now is extending its clothing and shoes as essential fashion gear for the younger segment of the market. The company maintains a lot of dominance in the market it operates in, Nike products today can be found anywhere in the world today (www.nike.com).
The Nike brand is powerful and a product extension into clothing retail has given company a boost in sales and product diversification...
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