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The company has turned to an emphasis on its high performing products such as Gatorade and bagged cereals. Gatorade accounts for more than one-third of the company's total sales and claims over 80% of the US sports-drink market. Quaker is also a leading producer of granola bars, rice cakes, pancake mixes and syrups, and value-added grain products (Rice-A-Roni). Industry Setting Quaker Oats manufactures many different products from the sports drink Gatorade to Far East Cous cous. Because of the great variety in their product lines, it is difficult to find other companies that compete in all the same categories...
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