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McDonald's, due to its global presence and international practices, can provide all these at an affordable price.
2. The Eastern countries were not introduced to fast food. Fast food had barely touched many cultures then. Hence, McDonald's saw fast food as an attractive business in the far eastern countries.
3. They are in family-oriented business and there was no other chain with similar services in fast food who were offering services to the entire family in Europe. In fact, McDonald's saw a great opportunity by way of selling products for children in Europe where children were not welcomed in restaurants...
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