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Essay Details:
Essay text:
Joe's will be able to spread the management overhead costs among the multiple stores, decreasing the fixed costs per store.
Threats:
? Competition from local restaurants that respond to Joe's superior offerings.
? Pizza & pasta restaurant chains found in other markets.
? A slump in the economy reducing customer's disposable income spent on eating out.
4) Strategies
SO Strategy:
Reward bonus meals for customers that dine at Joe's for a certain amount of times, in this case it may increase Joe's initial customers which can be an opportunity of an advantage.
WO Strategy:
TV advertises can lead to an increase for Joe's business reputation, but this can also be a weakness for Joe's because it lacks of brand name...
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