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Burger King External Analysis

Burger King External Analysis

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Title: Burger King External Analysis

Essay Details:

Subject: Business

Author: Jesse T

Date: April 1, 2012

Level: University

Grade: A

Length: 7 / 1837

Essay text:

Economies of scale. 2. Product differentiation. 3. Capital requirements. 4. Cost advantages. 2. Determinates of Supplier Power. 1. Switching cost of suppliers. 2. Impact of inputs on cost or differentiation. 3. Determinates of Buyer Power. 1. Bargaining leverage. a. Buyer switching cost. 2. Price sensitivity a. Price/total purchases. b. Impact on quality. 4. Determinates of Substitution Threats. 1. Buyer propensity to substitute. 2. Relative price performance of substitute. 5. Determinates of Rivalry. 1. Brand identity. 2. Industry growth. 3. Investment in technology and restaurants...

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