Burberry
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Title: Burberry

Essay Details:

Subject: Business
Author: Dana M
Date: April 15, 2013
Level: University
Grade: A
Length: 16 / 4562

Essay text:

Over the ensuing years, celebrities, well-known adventurers, and politician were often seen in the Burberry ”check”. Burberry’s original designs and uncompromising quality even made the brand popular with British Royalty. As a result, the brand increasingly became a symbol of both luxury and durability. 1930, marketing campaign declared, “For Safety on land, in the air or afloat, there is nothing to equal the Burberry coat. 1955, Great Universal Stores Plc. (GUS)-a British holding company that ran a home shopping network and other businesses-bought Burberry. 1970, The Japanese had discovered the brand’s iconic check, and GUS management had agreed to license the brand in Japan through Mitsui and Sanyo...

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