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Welcome to Travel 2.0.
In the Travel 2.0 era, the power is shifting.
In a Travel 2.0 environment, travel brands now need to meet and match their online audiences expectations and requirements with appropriate, engaging, entertaining, and targeted experiences.
As the online travel market matures and transforms, audiences are no longer content just to shop for price or read destination information written by marketers. Now more sophisticated online users are looking to connect and share with other travelers and with the content itself.
The Sheraton’s customer travel blog example can be seen as a forerunner in the travel 2...
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